CX principals wheel

How to Implement Organizational Change 31 Jan 2013

“Clarity of purpose in any endeavor…avoids wasting resources such as time, money, effort, and communication.” Fast Company has written about IKEA’s bold move to redefine its core strategy, to simply make family life easier, according to IKEA’s North America president, “by providing them with convenient and affordable household items in an accessible location. Period.” The clear and straightforward message will direct everything IKEA. The article suggests that organizational change such as enforcing a brand and service message that takes place must consider everything from how the working environment appears to how employees speak.

“Absent a clear set of end behaviors on the horizon, a crew that starts rowing, perhaps even with vigor, but with little idea where they should head, will likely end up exhausted and disillusioned.”

So how can your company move ahead in the future bearing these things in mind?

Start big and be bold when there is necessary organizational change. For anything to be effective, it will need to start big. This will lead to successfully implementing sustainable change across all channels of your organisation.

Most importantly, focus on the intent and your ultimate goal as an organization. This is where your brand/service principles come in. Having an ultimate purpose like IKEA does, should focus any changes you have in mind.

Read the article here. 

About Us

Find out what drives us and how our passion for designing, enabling and scaling outstanding services delivers what your customers really want.

Read About Us

Our Work

Find out how we’ve helped some of Australia’s biggest brands transform their approach to delivering an outstanding service experience.

View Our Work

Join the Proto community and receive practical resources to help you become more customer-centric!

Welcome to the Proto community! Our goal is to provide you with not only the latest insights into Experience and Service Design, but provide you with ongoing support and ideas to improve your customers and employees experience.

Subscribe