Is there Value in your Value Proposition?
The most challenging business problems are like icebergs. You can see the smallest part of the problem, maybe highlighted by stagnating sales or high customer turnover, but the real issue remains hidden.
Perceived value is one of those iceberg problems. You know your business offers an excellent service or product, you’ve surrounded yourself with bright and committed staff, and you’ve set out to change the world.
So why are those sales figures so disappointing?
Unfortunately, they’re the tip of the iceberg. The much larger, much more dangerous problem is that you and your customers have different perceptions of your value. It doesn’t matter if you’ve got the best product/team/service in the world if you can’t communicate its value to your customers.