How to drive lasting business change

You've done the customer experience research, and you know your business needs to change to grow and expand. Yet driving a culture of change in a change-weary business can be an uphill battle.

Benefits of Change Management using innovation: faster transformation

Businesses that can set new priorities and implement new processes quicker than their rivals have a clear competitive advantage.

But with so many conflicting priorities, how can organisations motivate teams to care, let alone make changes to the way they do their job?

Culture change and successful service redesign requires a strategic, whole-of-business approach. This can be very difficult to achieve from the inside-out.

With the right support, business leaders can drive sustainable business change that makes their whole organisation more customer-centric, aligned and profitable.

Employees studying customer journey map for CX Change Management

How to deliver successful change management

Firstly, inspire teams and employees by showing them the ideal customer experience: what customers really want, and what will deliver the best organisational outcomes.

This ideal experience is based on highly detailed customer business research and rigorous customer analysis.

Then, show them the current customer experience: warts and all. In this way, employees can clearly see that “business as usual” is not enough to satisfy and retain their customers.

Finally, show them exactly how to bridge this gap: clear, actionable roadmaps to creating a phenomenal customer experience – and what they personally can do.

Proto explaining client portfolio of ideas and insights

Accelerate customer focus and build alignment

Rapidly transform services and culture using change management strategies to improve customer focus, service experience and culture

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A fresh approach to change management

To implement effective customer-centric change management strategies:

Proto and employees co-creating on research results Damian Kernahan, Founder and CEO of Proto presenting to a workshop
Sydney Metro customer presenting ideas card to Proto during immersive research

Sydney Water rapid change successes

In just six weeks at Sydney Water, through the delivery of real-time service design and lean methodologies, Proto designed a range of over 30 compelling customer initiatives. Over 20 of the initiatives were implemented using a tangible roadmap for the delivery of the balance over the ensuing 12 weeks. Staff were also engaged on a deeper level, which empowered them to respond more quickly and effectively to their customers' needs.

Proto customer research and journey mapping workshop Employees studying customer journey map

“Proto were a pleasure to work with. They were adaptive and responsive, and developed a deep empathy for both the client and their customers. The quality of their products and services was outstanding.”

Michael Storey, Manager of Customer Research and Strategy at Sydney Water

Accelerate customer focus and build alignment

Rapidly transform services and culture using change management strategies to improve customer focus, service experience and culture

Get in Touch

Delivering phenomenal outcomes


“Working with Proto was a leap of faith, but they have become a major strategic partner in our CX evolution. The work they've developed and the way we've been able to embed it in the organisation has been absolutely phenomenal, and we're getting the outcomes we want.”

Felicity Clark Customer Experience Manager

Creating empathy to deliver outstanding results


“Proto were a pleasure to work with. They were adaptive and responsive, and developed a deep empathy for both the client and their customers. The quality of their products and services was outstanding.”

Michael Storey Manager of Customer Research and Strategy at Sydney Water

Halving your customer churn


“Without the customer experience insights from the research program, we would not have been able to identify the acquisition issues that we had. Changes to the customer interactions that led up to financial protection have reduced the outflow rates by 50%.”

Felicity Rowcliff Dean Customer Centred Design Manager

Take your NPS score to the next level


“From an NPS perspective, I have gone Spinal Tap on you guys and gone to 11. I still think the work you did with us, the way you went about it and the deliverables amounted to one of the best pieces of consulting advice I've ever commissioned.”

Matthew Liebmann Former Chief Operating Officer

Enabling customer-centric design


“Over the last 18 months, we've constantly referred to the work Proto did for us when designing and developing all the improvements to the app we're making. We've found their work to be highly valuable and has resulted in significant improvements to the MyOptus App that, without their insight wouldn't have been possible.”

Lucy Turner CX Design Launch Manager

Exceptional prototyping


“The outcome of the prototyping has been exceptional and we continue to use the knowledge and expertise that Proto shared with us during their engagement. The icing on the cake for me was that Proto captured all of the insights from the customer workshops into an organisational asset that we now use as an integral part of our toolkit for training and briefing new team members.”

Sharon Nanetti Optimal Care Program Director

Prioritising what matters


“Proto's in-depth customer research helped us to uncover underlying customer needs that wouldn't have been possible without an 'outside-in' approach. The team identified the core customer problems and provided actionable insights that enabled us to remove key areas of customer friction and frustration and redesign a credit card experience like no other.”

Christian Johansson Head of Marketing, Customer Finance

Achieving a 20 point increase in NPS


“I have worked with Damian and the team at Proto for several years. In this time, they have worked collaboratively with us to build a roadmap of strategic 'outside-in' initiatives that ultimately resulted in a 20 point increase in NPS. They imparted a great deal of CX knowledge, approaches and tools that have been invaluable to the team and the business.”

Amanda O'Donnell Head of Customer Experience

Insight driven, customer centric ideas


“Proto revealed and captured a ton of insights, putting Gumtree in a position where we can take our experience from good to great!”

Coen Horrevoets Head of Product

Award-winning customer experiences


“We won the AFR Smart Investor SMILES award for Best Online Broker. This award is based on customer voting and I believe this was as a result of a clearer focus on our existing clients which you helped us to understand.”

Arnie Selvarajah Chief Executive Officer

Design that reduces cost to serve


“The Proto team demonstrated flexibility in their approach which made such a refreshing change. They took the time to coach and mentor each of us in a highly creative and energetic environment. Furthernore, they helped us exceed our customer satisfaction targets, all whilst stripping out in excess of 20% of our service costs in under 12 months. Proto helped us to stay focussed on the customer which enabled us to win in the market.”

Matthew Anderson Chief Operating Officer

Service innovation at scale


“We worked with Proto on an exciting & unprecedented challenge at Optus, to design the customer experience of the future. Damian & the team had high energy & together we operated as 'one team'. Proto worked hand in hand with us to bring the internal team up to speed, & also brought in global experts to work with us to take our deliverables to another level of quality & innovation.”

Dan Sunderland Director of Customer Experience Strategy and Planning

Actionable Customer Strategies


“Proto developed a membership strategy that addressed points of friction along our members journey, identified opportunities to improve and clarified the types of engagement that our members needed at the different stages in their career. We were impressed with the depth of insight that Proto were able to bring to the project - as well as the energy and ideas that they helped to generate.”

Sarah Prescott-Thompson General Manager Shared Services

A partnership for CX


“Working with Proto was very much a partnership. We worked hand-in-hand to put CX on the map within the organisation. The team are flexible, trustworthy and do what it takes to achieve the best outcome. If you’re looking for a quality agency, providing quality data and insights – Proto are your guys. We received over 90 initiatives from the project of which 79% have now been implemented and we are seeing the benefits flow through!”

Customer Experience Specialist

Unique Product Innovation


“Proto integrated into multiple simultaneous projects to ensure we achieved the best outcome. They brought real clarity around customer needs, the fundamental elements of our value proposition and provided a clear roadmap of where we're trying to get to. This allowed us to differentiate beyond the traditional proposition. As a result, one customer-informed initiative we developed was loanScore™. This unique innovation helps customers see how good their home loan is and evaluate their options for a better deal.”

Anthony Jusitce CEO

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