The biggest barrier to achieving growth is both too much and not enough. Too many ideas, priorities and agendas. Not enough clarity, cut-through and alignment.

And every internal problem has an external effect. What do you do? Where do you start? Who is going to help you? Your customers will.

Proto Partners unpack why your business isn’t humming like it should be. We equip you with a clear path forward having identified the right levers to pull and in what order. We validate the solution within your environment, with your staff and your customers, to ensure you get the results you want with confidence and certainty.

Once you’re armed with the truth, delivering success is easy. We humanise your problems, making it real in a way that everyone in the organisation understands.

Suddenly, everyone’s on the same page.

Challenges we solve

Customer Research & VoC

Proto provides valuable clarity and transparency. We ensure we provide you customer and business insights, that help you crack the code on what’s working and what’s not, so you can make the right investment decisions and maximise your ROI.

Customer Experience

We use frameworks that work to understand your customers needs and wants. Then we integrate with your operational environment so you can focus on designing better customer experiences that your people can realistically deliver.

Journey Mapping & Onboarding

Engage your customers (and employees) from the moment they decide to come onboard, from anywhere on the web or in person. Ensure a personalised journey providing relevant information and clarity to create a more meaningful, productive, and profitable experience.

Insights & Innovation

We help companies to innovate by uncovering fresh insights and developing differentiated customer value propositions then validating them to ensure they work for your environment, your staff and your customers.

Service Design

We show companies how to innovate across their products and services to deliver new and unrealised value across the end-to-end journey. Your customers would prefer to stay rather than to leave. We’re committed to making that a reality.

Employee Experience

Our clients operate in complex environments. So we validate the solutions within your environment, your business and with your Employees to ensure everything you do delivers the success you are looking for.

Get In Touch

Create the customer experience of tomorrow

The aspiration by Optus to become the most loved service brand in Australia was a large one. Ahead of a significant investment in new technology and platforms, we helped them define and develop a growth strategy that would deliver on their aspiration. We created the customer experience of tomorrow for their 5 million customers to deliver what customers valued the most and what the business needed to achieve their business outcomes.

Read the story

Inspire change using deep customer insights

In order to transform Alinta's customer service program rigorous market research of the energy eco-system was required to deliver robust consumer insights. Ethnograhic and qualitative research captured customers underlying feelings, motivations that were mined to create actionable insights that created impetus for change.

Read the story

Create an actionable roadmap of initiatives

To deliver on Gumtree's aspirations of designing an unmatched online trading experience, we needed to understand their entire customer journey to build a complete and detailed understanding of their end-to-end user experience. By helping Gumtree understand the voice of their customer using tangible and actionable roadmap their NPS increased by 15 points, increasing customer advocacy and revenue.

Read the story

Drive customer-led innovation

Westpac wanted to understand and challenge the use of multiple payment cards for banking. Using our immersive research process, we helped Westpac uncover key business and customer insights into why people carry multiple credit cards and provided solutions to revolutionise the credit card experience with one credit card that could do everything.

Read the story

Enable innovation capability to deliver growth

We helped icare live up to its name by unlocking the power of empathy and innovation workshops and training. By connecting hearts and minds we helped icare employees establish innovative ways of working to prioritise what mattered most to their customers. We left them with a sustainable methodology to design, test and build valuable interactions with their most important clients.

Read the story

Move quickly from strategy to execution

Sydney Water overhauled their entire approach to their business by moving from an infrastructure to an innovation centric culture with their customers at the heart of their business. Despite being a monopoly, we helped them redesign their end to end journey to not only be valuable to their customers, but also, despite industry constraints, significantly exceed their stated business goals.

Read the story

Delivering phenomenal outcomes

“Working with Proto was a leap of faith, but they have become a major strategic partner in our CX evolution. The work they've developed and the way we've been able to embed it in the organisation has been absolutely phenomenal, and we're getting the outcomes we want.”

Felicity Clark
Felicity Clark Customer Experience Manager

Creating empathy to deliver outstanding results

“Proto were a pleasure to work with. They were adaptive and responsive, and developed a deep empathy for both the client and their customers. The quality of their products and services was outstanding.”

Michael Storey
Michael Storey Manager of Customer Research and Strategy at Sydney Water

Halving your customer churn

“Without the customer experience insights from the research program, we would not have been able to identify the acquisition issues that we had. Changes to the customer interactions that led up to financial protection have reduced the outflow rates by 50%.”

Felicity Rowcliff Dean
Felicity Rowcliff Dean Customer Centred Design Manager

Take your NPS score to the next level

“From an NPS perspective, I have gone Spinal Tap on you guys and gone to 11. I still think the work you did with us, the way you went about it and the deliverables amounted to one of the best pieces of consulting advice I've ever commissioned.”

Matthew Liebmann
Matthew Liebmann Former Chief Operating Officer

Enabling customer-centric design

“Over the last 18 months, we've constantly referred to the work Proto did for us when designing and developing all the improvements to the app we're making. We've found their work to be highly valuable and has resulted in significant improvements to the MyOptus App that, without their insight wouldn't have been possible.”

Lucy Turner
Lucy Turner CX Design Launch Manager

Exceptional prototyping

“The outcome of the prototyping has been exceptional and we continue to use the knowledge and expertise that Proto shared with us during their engagement. The icing on the cake for me was that Proto captured all of the insights from the customer workshops into an organisational asset that we now use as an integral part of our toolkit for training and briefing new team members.”

Sharon Nanetti
Sharon Nanetti Optimal Care Program Director

Prioritising what matters

“Proto's in-depth customer research helped us to uncover underlying customer needs that wouldn't have been possible without an 'outside-in' approach. The team identified the core customer problems and provided actionable insights that enabled us to remove key areas of customer friction and frustration and redesign a credit card experience like no other.”

Christian Johansson
Christian Johansson Head of Marketing, Customer Finance

Achieving a 20 point increase in NPS

“I have worked with Damian and the team at Proto for several years. In this time, they have worked collaboratively with us to build a roadmap of strategic 'outside-in' initiatives that ultimately resulted in a 20 point increase in NPS. They imparted a great deal of CX knowledge, approaches and tools that have been invaluable to the team and the business.”

Amanda O'Donnell
Amanda O'Donnell Head of Customer Experience

Insight driven, customer centric ideas

“Proto revealed and captured a ton of insights, putting Gumtree in a position where we can take our experience from good to great!”

Coen Horrevoets
Coen Horrevoets Head of Product

Award-winning customer experiences

“We won the AFR Smart Investor SMILES award for Best Online Broker. This award is based on customer voting and I believe this was as a result of a clearer focus on our existing clients which you helped us to understand.”

Arni Selvarajah
Arnie Selvarajah Chief Executive Officer

Design that reduces cost to serve

“The Proto team demonstrated flexibility in their approach which made such a refreshing change. They took the time to coach and mentor each of us in a highly creative and energetic environment. Furthernore, they helped us exceed our customer satisfaction targets, all whilst stripping out in excess of 20% of our service costs in under 12 months. Proto helped us to stay focussed on the customer which enabled us to win in the market.”

Matthew Anderson
Matthew Anderson Chief Operating Officer

Service innovation at scale

“We worked with Proto on an exciting & unprecedented challenge at Optus, to design the customer experience of the future. Damian & the team had high energy & together we operated as 'one team'. Proto worked hand in hand with us to bring the internal team up to speed, & also brought in global experts to work with us to take our deliverables to another level of quality & innovation.”

Dan Sunderland
Dan Sunderland Director of Customer Experience Strategy and Planning

Actionable Customer Strategies

“Proto developed a membership strategy that addressed points of friction along our members journey, identified opportunities to improve and clarified the types of engagement that our members needed at the different stages in their career. We were impressed with the depth of insight that Proto were able to bring to the project - as well as the energy and ideas that they helped to generate.”

Sarah Thompson
Sarah Prescott-Thompson General Manager Shared Services

A partnership for CX

“Working with Proto was very much a partnership. We worked hand-in-hand to put CX on the map within the organisation. The team are flexible, trustworthy and do what it takes to achieve the best outcome. If you’re looking for a quality agency, providing quality data and insights – Proto are your guys. We received over 90 initiatives from the project of which 79% have now been implemented and we are seeing the benefits flow through!”

Customer Experience Specialist

Unique Product Innovation

“Proto integrated into multiple simultaneous projects to ensure we achieved the best outcome. They brought real clarity around customer needs, the fundamental elements of our value proposition and provided a clear roadmap of where we're trying to get to. This allowed us to differentiate beyond the traditional proposition. As a result, one customer-informed initiative we developed was loanScore™. This unique innovation helps customers see how good their home loan is and evaluate their options for a better deal.”

Anthony Justice
Anthony Jusitce CEO
Sydney Metro Logo Alinta Energy Logo Optus Logo Syngenta Logo Westpac Logo Gumtree Logo NewsCorp Logo Villa World Logo Australian Ethical Logo Virgin Mobile Logo Australian Government Logo BT Financial Group Logo Kayo Sports Logo AMP Logo Sydney Water Logo Hoyts Logo Commenwealth Bank Logo CDC Forest Logo Fox Sports Logo Sydney Symphony Orchestra Logo McGrath Movio Logo ISPT Logo Uno Healthshare Logo Property NSW Logo Secure Parking Logo Central Highlands Water Logo FlexiGroup Logo Hoot Logo Southern Cross Austereo Logo Telstra Super Logo

About Us

Find out what drives us and how our passion for designing, enabling and scaling outstanding services delivers what your customers really want.

Read About Us

Our Work

Find out how we've helped some of Australia's biggest brands transform their approach to delivering an outstanding service experience.

View Our Work

Join the Proto community and receive practical resources to help you become more customer-centric!

Welcome to the Proto community! Our goal is to provide you with not only the latest insights into Experience and Service Design, but provide you with ongoing support and ideas to improve your customers and employees experience.