Make Better

Clarify what's
most important

Create Happier

80% of businesses think they provide a great experience. Only 8% of their customers agree.

It can be frustrating not being able to identify and deliver what’s most important to your customers.

The problem is, customer feedback on its own isn’t enough. And it’s difficult to properly execute consumer research and synthesise the feedback into specific actionable steps.

You also know:

  • You can’t give your customers everything they want - it may not be feasible or reasonable.

  • You need the right research to figure out what your customers think and feel about your service.

  • Without the right customer insights you won’t know what steps you need to take to improve your service.

  • It’s hard to get the business to agree on the right priorities.

We understand the disconnect between your goals and an action plan to get there...

You’re frustrated that you’re not delivering a service that delights your customers and achieves the growth you should.

You feel stuck. You can’t make forward progress without getting the leadership onboard. And without data driven insights you can’t make sense of your intuition.

You can feel overwhelmed because the task feels monumental. How do you figure out what customers really want, and execute a plan that will grow the business?


The way forward doesn’t need to be a mystery.

Our 12-week program helps you identify the most important problems that need solving.

By undertaking extensive research, we serve as your guide to deliver the most comprehensive view of the customer you’ve ever had. And in the end, you’ll know exactly what your customers want and what prioritised steps you need to take in your business to achieve those goals.

Over the past thirteen years and over 200 projects we’ve helped companies in Australia and all over the globe, understand precisely what their customers want most. And our CX consultancy give them the confidence to deliver exactly that.


Set your business up for
sustained growth

Identify the most promising opportunities

We help you identify the most promising opportunities for your business, products and team.

Develop clear, actionable strategies

We help you develop ambitious but highly actionable plans to make your business goals a reality.

Achieve new levels of growth

We help you develop and execute strategies that will see you achieve new levels of growth.


200+ Happy Clients

No Wasted Time

Hundreds of Millions
Incremental Revenue

Understand your customers and
grow your business.

The process is simple



No pressure. We’ll just see if your needs align with how we help.



We meet you where you are to craft a plan unique to your business.



Uncover the most important things you need to drive growth today, tomorrow and into the future.


Before entering into contract, we run risk-free planning sessions with our clients to ensure we understand exactly what problems they are trying to solve and that we are the right people to solve them.

Our projects are complete when our clients are happy with the outcome.
Satisfaction Guaranteed.

When you know more, you can achieve more

Set your business up for sustained growth by identifying the most promising opportunities, developing clear, actionable plans and achieve new levels of growth.

People in a workshop writing on sticky notes

Reimagine your business model & strategy

Use Human Centred Design to successfully navigate the changing competitive landscape and reimagine your business and its growth opportunities with total confidence.

Learn More
Team in a workshop redesiging service

Redesign your products, services and customer experiences

Understand what customers value most across the product lifecycle so you sell more product, expand the services customers buy and the cx is exceptional.

Learn More
People conducting digital transformation

Maximise the value of digital transformations with customer insights

Maximise the value of large-scale digital transformation by understanding precisely what users want before you start.

Learn More
Employees working together in an office

Scale your Employee Experience and Capability

Build a human-centred organisation to effortlessly dial up your customer experience by identifying what matters most to your employees and successfully acting on it.

Learn More

Clients we work with.

Meet Damian

As Proto CEO, Damian is responsible for driving our clients growth initiatives. He has a wealth of local and international experience with companies such as Diageo, Fosters and Telstra in senior management roles as well as co-founding Proto 14 years ago and leading over 200+ projects.

Get in Touch

Free Guide -
Successfully plan, initiate and realise your customer projects

Successfully realising customer experience projects to better engage your customers can still be a challenge. From knowing which customer initiatives will have the most significant positive impact, to developing and executing plans that are ambitious but achievable; not to mention getting key stakeholders and your team on board.

Our free guide shows you how.

Access Your Free Customer Experience Strategy
customer experience strategy mockup