Evaluating your Innovation capability
Many organisations already have a CX strategies, but often they are not effectively turning it into actions that directly innovate the customer experience and benefit the organisation. CX strategies may also be out-dated and written through the business lens, rather than the customers'. During an Innovation Assessment, we discover areas where an customer strategy could be improved to align it with what customers truly value.
For organisations wanting to assess, define and re-align their CX strategy, a rigorous Innovation Assessment will help break this task down into tangible, actionable steps.