Are your customers set up to succeed?


Do you offer to design and deliver a consistent customer experience across every platform ecosystem? We help you promise and deliver outcomes through your technology platform that are ambitious but achievable.

Successfully design and deliver the commercial outcomes promised to your customers


Senior Enterprise Software leaders whose clients want to balance what is genuinely possible with what is possible now, are looking for recommendations that are grounded in commercial reality that have the highest chance to improve adoption and engagement by customers and users.

You need a partner that can help you overcome these challenges and make your customer improvement and transformation goals a reality. That’s what we’re here to do.

We can help you improve your customer experience


Using a combination of customer research, design thinking principles and commercial rigour, we serve as your guide to delivering the most comprehensive view of the customer you’ve ever had. Together, we work to imagine what's genuinely possible and in what can be a complicated and costly proposition. We use extensive experience in understanding users, uncovering their needs and developing prioritised roadmaps that are pragmatic and commercially realistic.

The results we seek with you are always grounded in commercial reality, as well as human-centred design principles – so that in the end, you’ll know exactly what your customers want and what prioritised steps you need to take in your business to get there.

Make great customer experience a reality



Your customers have decided they are going to invest in new technology to improve their business. We know that with better customer insight and understanding, the software implementation will perform way better when it's designed to solve real-world not 'best guess' customer, business and stakeholder problems.

Gain greater clarity of what users want


Find out what’s most important to your customers with research that clarifies, not confuses what the technology needs to deliver.

Validate assumptions before building


We help prioritise your systems, processes and infrastructure making it easy to build what comes now, next and later.

Unleash the maximum value of any investment


We help you increase usage and penetration of licences to ensure you meet and exceed your forecasts.

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Clients we work with.

Understand your Customers
and Grow your Business



Grow your revenue and minimise wasted investment by understanding precisely what your customers do and don’t want.

Meet Damian


As Proto CEO, Damian is responsible for driving our clients growth initiatives. He has a wealth of local and international experience with companies such as Diageo, Fosters and Telstra in senior management roles as well as co-founding Proto 14 years ago and leading over 200+ projects.

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