Customer-led Innovation — the cornerstone of great business
Our customer service expectations are higher than ever before. No matter what we are buying or doing, from a morning coffee to a tax return to a new car purchase, we want personalised service and faster responses.
The good news is, there has never been more opportunity to bring these kinds of solutions to the market. Fast-moving technology has made available devices that are smarter, more responsive and more customer-centred to solve problems customers face (coffee ordering apps, online tax returns, plenty of options to customise a new car).
For a nimble start up, or an industry disrupting entrepreneur, it's a great time to be in business. But what if you're not?