Sometimes, in order to expand your business's footprint and grow your revenue, you have to walk a mile in their shoes. Or, in the case of Coates Hire, drive a mile in a hired earth mover.
Coates is already Australia’s largest equipment solutions provider, but they place a healthy emphasis on making progress and exploring emerging possibilities, which is why they came to Proto to take their business to the next level.
Proto was tasked with helping Coates Hire understand how best to serve their clients, what solutions would add value for them and where the company could grow its offering.
In other words, we had to think like a Coates Hire customer – from initial research and planning to designing and prototyping digital solutions that would solve real problems for real people.