When it comes to putting a new product on the market, communication is critical.
As excellent and innovative as your product or service might be, it won’t have the impact you want if you customers are confused by it. When it comes to the journey, if your customer gets lost, then you’ve lost your customer.
Our Client from the Financial Sector came to us with an incredible financial product that just wasn’t resonating with their customers in the way it should have.
They needed to drill down into exactly how their customer felt about their new offering and erase the disconnect between their product’s benefits and their customers understanding.
Since we specialise in removing the barriers between the present and the possible, we set to work aligning our Client around the fundamental purpose of their product and using our in-depth customer-focused research to unpack where it was falling down.