Build an Invincible Company

Use Human Centred Design to successfully navigate the changing competitive landscape and reimagine your business and its growth opportunities with total confidence.

Our Approach

As a business leader, it's crucial to have transparency in understanding which parts of your business have further potential to grow, which parts need renovation, and which parts are at substantial risk of disruption.

We work with you to understand which growth initiatives have the potential to define tomorrow’s business. That means you have the confidence to make sound investments in the future, while consciously managing risk.

You'll Achieve

Discover how to manage and improve what you have and simultaneously explore the future with a range of growth initiatives.

Apply insight and innovation to make the best out of market opportunities, new technologies, and product and service innovations.

Discover how to create and manage an ambidextrous organisation that is capable of improving your core business and exploring completely new opportunities.

How we achieve it

Value Proposition Design

Build a Value Proposition that your Customers value and equip your business and your customers to completely understand one another.

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Customer Research

Research informs deep insight that leads to great design. Understand and empathise with the people we seek to serve and design for their product and service needs.

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Customer Insight

Your biggest challenge is likely one you haven't even uncovered yet. Insights help increase profitability by closing the gap between the promises you make to customers and how you deliver them.

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Designing customer-led offers is the only way to ensure your success. We pressure test new products and services using prototyping and rigorous customer validation to deliver breakthrough innovation.

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Clients we work with.

Meet Damian

As Proto CEO, Damian is responsible for driving our clients growth initiatives. He has a wealth of local and international experience with companies such as Diageo, Fosters and Telstra in senior management roles as well as co-founding Proto 14 years ago and leading over 200+ projects.

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