Create compelling products and services
customers want to buy

Understand what customers value most across the product lifecycle so you sell more products, expand the services customers buy and the customer experience is exceptional.

Our Approach

To stay ahead of your competitors you need to constantly reinvent your products and service delivery. Differentiation expires faster than ever before and you don’t want to fall behind the market. Competition increasingly comes from unexpected places in addition to traditional incumbent rivals.

Our approach helps you constantly reinvent how you come to market, and where and how you compete in order to stay relevant and ahead of your competition.

You'll Achieve

Companies that constantly innovate and develop new products and service delivery methods for their customers, constantly create new and better value propositions with increased margins.

Create sustainable profits and value for your organisation by mapping your business, idea, or innovation and creating value for your customers and your business.

Reduce the risk of pursuing a business idea that won’t work by testing and de-risking your ideas and initiatives so you make faster progress from idea to realistic growth initiatives.

How we achieve it

Customer Research

Research informs deep insight that leads to great design. Understand and empathise with the people we seek to serve and design for their product and service needs.

Read More

Customer Insight

Your biggest challenge is likely one you haven't even uncovered yet. Insights help increase profitability by closing the gap between the promises you make to customers and how you deliver them.

Read More

Customer Journey Mapping

Having a central view of the customers' journey reveals what customers, users and staff experience at every interaction. This is a powerful way to create empathy for customers and drive change at every level. of your business.

Read More

CX and Service Design

Identify what matters most to your customers and successfully act on it by developing a compelling customer strategy that lays out the vision and rationale that everyone in your organisation can rally behind.

Read More

Clients we work with.

Meet Damian

As Proto CEO, Damian is responsible for driving our clients growth initiatives. He has a wealth of local and international experience with companies such as Diageo, Fosters and Telstra in senior management roles as well as co-founding Proto 14 years ago and leading over 200+ projects.

Get in Touch