Innovating products and services from customer insights
Using the knowledge obtained through customer research, products and/or services can be significantly improved or entirely re-imagined. This creates new opportunities to design precisely what your customers need, now and into the future. Pressure testing your products and services regularly will keep you ahead of the curve, and your competition.
This is also known as customer-led innovation. It's not a leap of faith; it's a calculated step in the right direction. Customer-led innovation draws on previously gathered customer insights and uses them to inspire and generate ideas for new products or services.