Just a short one in keeping with the topic of this blog entry. We get so caught up in the process of what we do sometimes, that I find it valuable to step back sometimes and just remember why we do what we do. Sourced from 31 Volts, One line of Service Design, which Marc Fonteijn and the team launched over 12 months ago, so nothing new here, just a nice simple reminder, one more theory-based, the other, the end result.
Nick Marsh from Sidekick Service Design said: 'Good service design is the process of deliberately crafting our experience and delivery of services, to make them more valuable for the people that use and provide them.'
Marc's says service design is: 'When you have two coffee shops right next to each other, that each sell the exact same coffee at the exact same price. Service Design is what make you walk into the one and not the other.'
Simple stuff, but nevertheless, very useful.