I have decided after listening to Seth Godin that Service Design needs a movement. It's not enough to think that what you sell is so good that it is enough to convert your potential customers. Potential clients buy passion, energy and commitment as much as they buy what you are selling. To that end I have designed my own corporate manifesto. I believe in what I am doing and as I read and believed a long time ago, communication is not just saying something, it is the recipient successfully comprehending your intended message.
So here is my manifesto, the reason that I believe Service Design has the power to help companies transform their service experience for companies and their bottom line through increased customer loyalty and increased revenues.