Moving from Flexible to Agile
Part of our design ethos is not getting trapped in a single static viewpoint. We try to remain flexible, letting our customer-led research show us, and our clients, the truth behind their assumptions.
That flexible approach is what allows us to adapt when, during our mission to create a compelling wellness value proposition for our Property Client, the Coronavirus crisis changed everything.
As an owner of commercial buildings, they quickly recognised that the impact of COVID-19, and the social distancing measures that accompanied it, would have a considerable effect on their customers and their attitudes towards wellness in a commercial environment.
Partnering with us, they looked to define their customer’s core needs during a time of significant upheaval and how they could provide added value when attitudes towards working space were in constant flux.