How to maximise customer retention
Picture this, you have a customer who's had an amazing experience with your company. They're so happy that they want to tell all their friends and family about it! This is the perfect opportunity for building deeper relationships as well as increasing sales by giving customers what makes them interested to come back again and again.
Every business should have a clear customer service strategy. It is one of the most effective ways to ensure that your customers are happy and loyal to your company. A well-designed effective customer service strategies can help you to connect with every customer, understand their needs and build a roadmap for your company based on their feedback.
What is a Customer Service Strategy?
A customer service strategy is a set of guidelines that determine how your business will interact with customers – both directly and via other channels such as social media. You should be developing customer service before you start selling products or services to customers so that you have clear guidelines about what your business aims to achieve for each customer interaction. A Customer Service Strategy includes how to create:
- Customer Loyalty - the goal is to create long-term relationships with clients by making them loyal advocates of our brand;
- Customer Satisfaction - the aim here is to provide service that meets or exceeds expectations in order for them to come back again and again;
- Customer Retention - this is the number of customers that you being on board that choose to stay on after initial their purchase/ sign up;
- Valuable Customer Feedback - listening to customer feedback helps businesses understand what customers want and need so that they can ensure they provide it in the right way, at the right time.