The Million Dollar Practice
One lever at a time, measured to the number, until your practice collects $1 million a year. It's the path we took at Nest.
They get paid when you buy. You only benefit if it delivers.
Founding cohort: 10 practices. Enrol by 18 December. First sprint starts 18 January.
You work to a fraction of a millimetre. Why shouldn't your growth plan be as precise too?
Most practices stuck under $1 million aren't short of ideas. They're short of the one thing that, done properly, has the greatest impact on growth. Twenty initiatives, none finished, and no way to know which one mattered.
You went to dental school. Not business school. And when you want to grow, there's always someone ready to tell you what to buy next.
A better scanner. A newer chair. The latest technology. Another upgrade that promises to transform your practice.
The world's biggest dental suppliers have built enormous businesses selling dentists more. They get paid when you buy. You only benefit if it delivers.
You can spend $100,000 on a scanner and never see the extra revenue to justify it. The supplier still gets paid.
That doesn't make suppliers dishonest. They're rewarded for the sale. You're rewarded for the result.
It's also how practices end up with twenty initiatives and none finished.
"I'm not buying any more stuff until I'm getting the most out of what I've already got."
The industry wants the next sale. We want you to stop needing us.
Traditional dental supplierWants you to buy more
Million Dollar PracticeWants you to get more from what you own
Traditional dental supplierSucceeds when you purchase
Million Dollar PracticeSucceeds when your practice improves
Traditional dental supplierPromises the next big thing
Million Dollar PracticeStarts with what's already working
Traditional dental supplierSells you another solution
Million Dollar PracticeTests improvements in our own practice first
Traditional dental supplierWants the next transaction
Million Dollar PracticeWants you to become self-sufficient
Traditional dental supplierBuilds repeat purchasing
Million Dollar PracticeBuilds lasting capability
We're here to make ourselves unnecessary.
We want you to need us less, not more.
How it works
Practice Intelligence reads your reviews, your team and your numbers to show where you stand and what's holding you back.
“The team made it easy to book my next visit.”
Coded · RebookingEvery lever ranked and priced in dollars. One lever this sprint, with one named owner.
Scripts, routines and one number to watch, built to fit a full book.
1.Open the overdue list
2.Call patients due
3.Book the next visit
We teach your people to track what's shifting, measure the change and choose the next lever themselves, so the improvement carries on after we've gone.
Try it. Teach it. Hand it over. Leave.
One lever at a time, never more. Each sprint, your team takes over more of the work, until the cycle runs without us.
Practice intelligence in action
The Million Dollar Practice helps you move beyond what's holding your practice back and build the capacity to achieve more of what you and your team are capable of.
Busy every day, revenue flat
Every lever priced in dollars
Overdue list printed, never called
Recall worked every morning
Patients leave without their next visit
Rebooking at every checkout
Treatment explained, never accepted
Written plans, followed up
Twenty ideas, no idea which matters
One lever at a time
Advice from people paid when you buy
Playbooks tested in our own practice first
Waiting for the next purchase to fix it
Making more of what you own
Paying for advice that never ends
A team that runs it without us
Where most practices start
Every patient who leaves without their next visit leaves a future empty slot. In 60 days we get your rebooking rate to 87% and show you what that's worth.
Most practices start here. Your diagnosis may choose a different lever.
Calculator
Five numbers, about a minute. No email needed. Every number is yours: no benchmarks.
Enter your collections to see how far you are from $1 million.
A model based on the numbers you enter. Not a forecast. Nothing is sent anywhere unless you book a call.
Proof
We bought Nest Dental and grew collections by 50% in under 9 months. Rebooking went from 55% to 87%, worth about $20,000 a month in collections.
Most advice comes from people who get paid when you buy. We bought a practice, and we still use this system to run it. No theory. A program we ran on our own practice first.
We're practice owners too. We try it in our practice before we recommend it in yours. What works, we teach. What doesn't, we tell you.
Damian Kernahan, Founder.
Who it's for
Who it's not for
It's probably not for you if:
If that's not you, let's talk.
Not the owner? Send this page to them. The calculator takes about a minute.
The offer
We look at your numbers, name the one lever worth the most to your practice, and tell you honestly if we're a fit. No pitch deck.
We won't sell you anything new. The aim is a practice that runs this without us.
If it is, you'll join the founding cohort: 10 practices, first sprint starts 18 January, enrolment closes 18 December. We'll explain the program and the price on the call.
Before you buy more, make more of what you've already got.
