Meaningfully simple communication
An integral part of your customer experience transformation is company-wide understanding and support of your journey to build customer-focus.
An important component of this is reviewing and crystallising your communication to ensure it connects with your employees and customers.
With the growing amount of information we have access to, self-service has never been more readily available. However, with the large amount of information we need to process comes a greater need for clarity to solve problems faster.
E-mail, SMS and live chat also represent over 80% of all service interactions, which presents an opportunity to demonstrate your difference through written communication.
Clear and consistent communication also helps internal teams build trust, creates alignment and unlocks the full potential of your service and experience initiatives.
Reviewing all content for both employees and customers ensures everyone is receiving communication that resonates and is valuable.