Kaihan Krippendorff says that “Disruptive strategies begin with the courage to zag where others zig” by simply reading the herd. But what does "zagging where the others zig" really mean? It means to go out there, take a real good look at what your competition is doing right now and run away from it, into a totally different direction. By running into uncharted territory, your company will be able to serve the consumer needs that your competition disregards.
So run away from the standard attributes which are common in your industry. Remember, it isn’t enough to look in other directions and select an alternate route just for the sake of it. To have a disruptive strategy, your company has to understand and deliver the attributes that truly matters to your consumers.
With your strategy in mind, we at Proto can help you find the consumer wants and needs that aren’t being addressed by your competitors, and provide you with creative and feasible solutions to grow your business.
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