Find out how Adam Richardson, the author of Innovation X: Why a Company's Toughest Problem are its Greatest Advantage, uses Customer Journey Mapping to engage customers and help businesses rise to the top of their industry.
"...if you are willing to be open-minded and unconventional, you could uncover unique insights for competitive advantage throughout your customers’ full journey."
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How do banks create a 360° experience to keep customers banking ”for life”?
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