Proto Customer Journey Map being rolled out

Build a Better Business Model - and apply to new Services

A good podcast on building better business models, an increased focus for us at Proto this coming year. Click here to hear the podcast on the HBR blog. A lot of the Discovery work we undertake is often uncovering new business (service) opportunities by changing the business model for the new proposition. It is clear that the Business Value that accrues to the organisation that is open to investigating new value chains is an opportunity for Service Design to quantitatively demonstrate not only customer, but business value.

Featured Guest: Rita McGrath, Columbia Business School professor and coauthor of Discovery-Driven Growth. Her interview, When Your Business Model Is in Trouble, appears in the January-February issue of HBR.

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