Repeat - Customer journey map

6 Reasons Why Customer Journey Maps Can Fail (and How to Fix Them)

Is your team using Customer Journey Mapping (CJM) correctly?

A failed CJM exercise is a wasted opportunity, especially considering the substantial investment of time and money. With CJMs fast becoming the go-tool for companies looking to improve their customers' experience, it is essential that CX teams know how to drive the value expected and desired.

There are 6 keys areas where companies tend to fall down during the CJM process. These include:

Read more about how Proto Partners can guide your company to successfully produce CJMs for your customers here.

About Us

Find out what drives us and how our passion for designing, enabling and scaling outstanding services delivers what your customers really want.

Read About Us

Our Work

Find out how we've helped some of Australia's biggest brands transform their approach to delivering an outstanding service experience.

View Our Work

Join the Proto community and receive practical resources to help you become more customer-centric!

Welcome to the Proto community! Our goal is to provide you with not only the latest insights into Experience and Service Design, but provide you with ongoing support and ideas to improve your customers and employees experience.