Unlock clarity and growth for customer experience teams.

We turn customer experience from a budget risk into business driver, using battle-tested intelligence from 200+ projects to show you exactly which CX moves will deliver ROI, which quick wins to start with and which "good on paper" ideas to park.

Stop guessing, start proving: Get ROI-connected recommendations backed by real commercial outcomes.

Fast-track to impact: Identify your highest-return customer initiatives and quick wins using pattern recognition across 35 industries

Defend your CX budget: Finally connect every customer move to measurable business value, so leadership fights to keep your program funded.

How we can help

  • Stop guessing. Our customer experience strategy consulting gives you the frameworks and CX roadmap to align with business goals, drive measurable results, and build loyalty.

    Customer Experience Strategy

  • Equip your teams with the skills and confidence to deliver seamless customer and employee experiences. Our CX training and capability programs turn theory into practice, driving cultural change and measurable growth.

    CX Training & Capability

  • Go beyond products and services. Our customer experience design approach uses research, journey mapping, and service design to create seamless, human-centred experiences that inspire loyalty and growth.

    Customer Experience Design

  • Customer-centric organisations are more profitable and resilient. We help you break silos, align KPIs, and embed a culture where every decision supports your customer experience strategy.

    Customer-Centric Organisation

  • Bridge the gap between customer promise and delivery. Our digital customer experience optimisation improves digital maturity, loyalty, and revenue across every touchpoint.

    Digital Customer Experience

  • Turn customer data into actionable insight. Our customer research and insight consulting reveals unmet needs, reduces risk, and ensures strategies are evidence-based.

    Customer Insight

Consulting That Solves the Struggles You Know Too Well

If you’re like most organisations we work with, you’re battling customer churn, flat growth and uncertainty over where to invest in CX.

Colorful speech bubbles with quotes about customer experience and market strategy on a dark background.
Colorful abstract digital background with vibrant streaks of neon blue, purple, and turquoise.

Services

Strategy Consulting

Shape winning outcomes with customer experience strategy consulting. We help you define priorities, align leadership, and build a CX roadmap that delivers measurable business impact.

CX Training & Capability

Build CX capability across your organisation. Our CX training equips teams with the skills, tools, and frameworks to embed CX into daily practice and drive performance.

Experience & Design

Transform products and services through CX design. Using human-centred research and service design methods, we create journeys customers and employees truly value

Enable the Organisation

Turn customer insights into execution. We integrate CX strategy with organisational objectives, ensuring alignment, scalability, and sustained transformation from planning to delivery.

Digital Optimisation & Performance

Accelerate growth with digital experience optimisation. We use insights to streamline digital touchpoints, improve performance, and connect strategy to measurable results.

A graphic with colorful abstract lines and shapes in shades of purple, blue, and teal.
  • secure-parking-digital-transformation-barriers-removed

    Digital Transformation in Transport - removing barriers between today and the future to deliver a seamless digital transport experience.

  • Global Innovation in Healthcare

    Global Innovation in Healthcare - scaling patient-focused innovation globally with precision, insight, and customer experience at the core

  • Sydney Metro $24bn CX Redesign

    Sydney Metro $24bn CX Redesign - designed the customer experience for a $24bn infrastructure project, transforming how Sydney-siders travel.

  • Investor Confidence in Financial Services

    Investor Confidence in Financial Services - built CX strategies that gave investors clarity and confidence, improving satisfaction and trust.

  • Customer-Centric Strategy for Utilities

    Customer-Centric Strategy for Utilities - delivered profitable, scalable strategies for every customer tier in a complex utilities environment.

  • Lane Cove Council – Resident Experience

    Lane Cove Council – Resident Experience - revolutionised resident experiences with a CX-led transformation that set a new benchmark for local government.

  • Coates Hire Profitable CX Strategies

    Coates Hire Profitable CX Strategies - developed customer experience strategies tailored to every client segment, helping Coates Hire grow profitably across the equipment hire market.

  • Listnr Future Digital Experience

    Listnr Future Digital Experience - pioneered tomorrow’s digital customer experience by embedding a customer-driven vision across markets.

  • Syngenta CX for Agricultural Growth

    CX for Agricultural Growth - armed Syngenta with customer experience strategies to accelerate growth in key agricultural segments.

  • UNO – Reimagining Financial Products

    Uno Reimagining Financial Products - developed a breakthrough business model that redefined the financial product experience for customers.

  • Westpac Credit Card Experience

    Westpac Credit Card Experience - transformed the credit card journey with scalable innovation, improving adoption and customer loyalty.

  • McGrath Real Estate Unified CX for Growth

    McGrath Real Estate Unified CX for Growth - aligned teams and customer experience strategy to drive stronger client relationships and unlock the next stage of growth for McGrath Real Estate.

This is the most comprehensive and strategically powerful customer listening, and staff listening project we have ever done. The outputs have given us a focused roadmap that we will use as the backbone for our growth strategy for the next two years. Thank you.

Ant Morrell

Co-Founder of BOUNCE

The quality was awesome, incredible document, epic piece of work. I knew we would get something good out of it. I didn't realise it'd be so in depth. So that was really great.

Aexandra Haughton

Launch and innovation director

In an age where many companies offer the same thing, it's how you do the same thing that becomes critical. Proto is an expert at showing companies how to be different in a way that matters most to your customers.

Matthew Liebmann

Chief Operating Officer

We turn customer insights into predictable revenue growth

We work with your team to implement:

  1. Customer experience segmentation that pinpoints your highest-value customer groups and growth opportunities.

  2. Predictive customer experience modelling that quantifies the financial impact of every potential improvement.

  3. CX implementation roadmaps that deliver quick wins to self-fund future transformation.

…So you can eliminate up to revenue leakage and redirect investment into proven customer strategies that drive measurable growth.

Best for: Business leaders who want to turn customer insights into financial returns within 90 days.

Hi! We're Proto Partners. 👋 We've used our 'Unified Customer Intelligence' framework to deliver tangible growth in over 50 categories.

As a specialised customer experience and intelligence consulting firm, we help growth-focused organisations move from guesswork to certainty by:

  • Pinpointing which customer initiatives deliver measurable financial returns before you invest

  • Eliminating the 15% revenue leakage caused by misaligned CX priorities

  • Accelerating time-to-revenue by up to 60% for strategic investments

  • Delivering 25–40% higher ROI on customer experience strategies

Turning customer insights into predictable revenue growth is what we do best.