Free Customer Experience Resources and Downloads

At Proto, we believe knowledge should be practical, accessible, and built to create growth. That’s why we’ve curated a comprehensive library of free resources, guides, and downloads designed to help leaders, teams, and organisations understand their customers and deliver measurable improvements. Whether you’re exploring the basics of customer journey mapping, looking for a structured CX strategy roadmap, or searching for business growth tools, this page is your starting point.

Video Guides

Learning is easier when you can see and hear real examples. Our video guides walk you through the essentials of becoming more customer centric, building a successful CX program, and uncovering the real value of journey mapping. Each video is designed for busy executives who want practical strategies they can put into action right away.

Customer Journey Mapping video guide

Proto Information and Resources

Our information sheets explain how structured customer understanding fuels growth. You’ll find clear introductions to Customer Intelligence and Human-Centred Design, as well as visual frameworks like our 9 Step Business Growth Map. These downloads are simple to use and packed with practical insights that can help your team align around what matters most to customers.

Understand-your-customers-Grow-your-business.

Understand customers, grow your business.

Our 9 Step Business Growth Map

Our 9 Step Business Growth Map

A printed brochure or flyer about understanding customers and growing your business, with text and images, including a person working on a server or computer.

An introduction to Proto: Approach, Mindset and Insights

Close-up of a document titled "Why your Employee Experience drives your Customer Experience" with a partially visible second page titled "The EX shift we need to make".

Impact of Employee Experience on Customer Experience

Video on How to become more customer centric
An-introduction-to-Customer-Thinking.

An introduction to Customer Intelligence

A-Blueprint-For-Customer-Growth

A Blueprint for Growth

A printed customer journey map on white paper, partially visible behind a blue-bordered document.

Customer Journey Mapping 101

Colorful infographic chart with different sections, including orange, blue, red, and green areas, containing various icons and text.

Customer-Led Transformation Model: Step to Success

My visibility into the customer journey is so valuable
An-Introduction-to-Proto-Human-Centred-Design.

An Introduction to Proto Human Centred Design

Growth Driven Design Framework

Growth Driven Design Framework

A printed informational chart titled 'See the journey from a different perspective' with three magnified sections, laid out on a blue clipboard or stand.

Customer Journey Map: Why to Map both sides, customer, staff?

Open presentation slides titled 'The Process' on a laptop screen with multiple documents in the background.

Structured Customer Understanding Overview

Service_Proposition

Customer Value Proposition

A printed worksheet titled 'Key Service Experience' with columns for recording customer feedback and experience details, placed on a gray surface.

High Level Customer Journey

Worksheets and Practical Tools

Sometimes the fastest way to get started is with a worksheet. Our free downloads include the Customer Intelligence Iceberg, the Customer Thinking Framework, and the CX Diagnostic Scorecard to benchmark your progress. These resources are designed to help you assess your current state, set priorities, and track measurable results over time.

CX_Diagnostic_Scorecard

Ultimate CX Diagnostic Scorecard: Assessment your maturity

A document with a blue and yellow logo of a globe with text around it, partially visible. The document has a purple border at the bottom and contains printed text and lines.

Customer Intelligence Iceberg

Customer_Thinking_Framework

The Customer Intelligence Framework

Growth_Drivers_Wheel_Worksheet

Growth Driver Wheel

Why Use Our Resources?

Every download is built from years of experience helping organisations transform customer understanding into growth. They’re simple, visual, and ready to apply. Whether you’re just starting with customer experience consulting or refining a mature CX program, these resources give you the clarity and confidence to take the next step.