How The Million Dollar Practice works
The Million Dollar Practice is an ongoing growth program for dental practices under $1 million. We work with you in ongoing 60-day sprints, fixing your most valuable lever, one at a time, until your practice breaks through $1 million and keeps growing. Behind every sprint sits Proto Dental's Practice Intelligence, which finds the lever, plans the fix and measures the result.
Practice Intelligence identifies how your practice is really running, builds a personalised practice growth plan for you and your team and measures your progress over time.
The sprint
Practice Intelligence reads your reviews, your team and your numbers to show where you stand and what's holding you back.
“The team made it easy to book my next visit.”
Coded · RebookingEvery lever ranked and priced in dollars. One lever this sprint, with one named owner.
Scripts, routines and one number to watch, built to fit a full book.
1.Open the overdue list
2.Call patients due
3.Book the next visit
Track what's shifting every week, then measure the change and choose the next lever.
Where most practices start
Every patient who leaves without their next visit leaves a future empty slot. In 60 days we get your rebooking rate to 87% and show you what that's worth.
Your diagnosis may choose a different lever.
Six sprints a year. Never more than one at a time.
Behind every sprint
Goal: get you to $1m+ in collections.
Get clarity on where you are, what to fix and what your team should do every day. Proto Dental brings assessment, a personalised practice growth plan, guidance and ongoing measurement together in one system built around your practice.
See what's working, what's getting in your way and what to fix next.
Turn your Profile into a personalised practice growth plan built around your practice, goals and team.
Structured and practical routines designed to fit into a full book.
Personalised guidance that understands your practice, your numbers and your plan.
Track your Practice Optimisation Score to see what's shifting and where to focus next.
Live calls with other practice owners working on the same problems, so you're never figuring it out alone.
Your diagnosis shows where to look. Practice Intelligence turns that into a personalised practice growth plan, using routines designed to change the habits and handovers that shape how your practice runs.
Your plan combines scripts, routines, daily huddles, a number to watch and real-world action. Rather than simply learning about your practice, your team practises the new ways of working you want to make stick.
01 / Diagnose
A short call, your Google reviews and Practice Intelligence come together to measure where your practice stands and surface what's holding it back. You get your Practice Optimisation Score, your three biggest priorities and a first read across all eight drivers.
Illustrative example
02 / Your Growth Blueprint
XRAI, our AI discovery agent, interviews your team, from reception to chairside, to begin to build your Practice Profile. Practice Intelligence combines those inputs with 5,000+ dental reviews and 200+ customer projects to transform it into a personalised practice growth plan for this 60-day sprint and beyond. It tells you exactly what to fix first, what it's worth and why.
Illustrative example
03 / Daily Playbooks
10 MIN A DAY · PROVEN IN DENTAL PRACTICE · ONE NUMBER PER LEVER
The highest-leverage 10 minutes of your practice's day. Open the playbook and follow the plan. Simple daily routines like a recall call block, rebooking at every checkout and written treatment plans change how your team works and show up in your numbers.
Illustrative example
04 / Your Next Level
Every 60 days you start the next sprint. See exactly what shifted. Get an updated plan calibrated to your new level. Each cycle builds stronger habits, bolder goals and a more capable team, so results compound the longer you run it. What used to feel like your ceiling becomes your floor.
Illustrative example
This is not a project you finish. It's growth you keep doing.
Like orthodontics, it works through small, regular adjustments and the benefits of Practice Intelligence compound the longer you run it.
A worked example
Most practices start here, because every patient who leaves without their next visit leaves a future empty slot.
Rebooking rate = patients who leave with their next appointment booked ÷ total patients seen.
The next visit is booked before the patient leaves.
Rebooking went from 55% to 87%. Collections grew 50% in under 9 months, up about $20,000 a month.
Nest Dental's own results. Your practice will start from a different baseline and may need a different lever first.
Practice Intelligence turns two decades of customer research, 5,000+ dental Google reviews and tested and proven practice into a practical, personalised practice growth plan.
Practice Intelligence measures
Treatment patients finish and how looked-after they feel.
A team that stays and a front desk that rebooks.
Everything written down, handed over and done.
Every call answered, every dollar accounted for.
How often patients say yes and what happens when they don't.
Patients who keep coming back and the ones you win back.
How often patients recommend you, in person and online.
What each visit earns and what each patient is worth over time.
Your diagnosis identifies where your practice is today, what's holding it back and the one lever to fix first. Once you start, XRAI interviews your team to build your Practice Profile and Practice Intelligence uses it to create a Growth Blueprint that decides what you fix and where your team focuses.
Your diagnosis
Where is your practice now?
Your profile
What's shaping how your practice runs?
Your blueprint
What should you fix this sprint?
Your playbooks
What should your team do every day?
Your AI Coach
Your AI Coach draws on Practice Intelligence, your Practice Profile and this sprint's plan, so its guidance is grounded in what you're actually working on. It helps you handle real situations and put your plan into practice between calls. Included in the program.
Illustrative example
Proto Dental doesn't stop at a growth plan. Every 60 days, we reassess with your team and Practice Intelligence re-ranks all sixteen measures, showing how your practice is developing, what has changed and where your next opportunities lie. Your first score comes with your diagnosis. Every 60 days after that, you see what moved.
This is where Proto Dental becomes an embedded growth system, not a consulting project.
Illustrative example
A clear, sustainable routine that fits into a working practice, not another overwhelming program.
Practice Intelligence identifies exactly what's getting in your way and builds a plan that adapts as you grow.
10 minutes a day. Your plan tells your team exactly what to do and why.
The changes you make show up across every part of the practice and compound over time.
Track your progress over time so you see exactly what's shifting and where to focus next.
FAQ
A short strategy call. We collect your Google reviews ourselves. Once you start, XRAI also gathers short voice notes and screen shares from your team, and a standard export from your practice system. After that it's a weekly group coaching call, and we're on tap between calls whenever a question comes up.
No. We work from standard exports from the system you already use, checked against what your team tells us. There's no new software for your team to learn.
The Growth Program is $1,000 a month, about the value of 3 to 4 extra bookings a month. It has a 60-day minimum so your first sprints have time to show results. After that you can cancel with 30 days' notice. We walk you through the program, price and terms on the strategy call before you decide anything.
The diagnosis needs no patient information. It uses your answers and your public Google reviews.
A score out of 100 for how well your chairs are earning, against an ideal week we've set, not an industry average. It looks at three things: how much of your bookable chair time is booked, the mix of higher-value work to check-ups and cleans, and what you produce per booked hour. Your diagnosis gives you your first score. Once you start, it's re-scored every 60 days, so you can see what moved.
Start here
Twenty minutes to see which lever is worth the most to your practice, and whether the program fits.
Founding cohort: 10 practices. Enrol by 18 December. First sprint starts 18 January.
