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The Million Dollar Practice

The Million Dollar Practice

Busy every day. Still can't break through $1 million?

One priority at a time, with a clear measure of progress. Build towards $1 million in annual collections by making more of the practice you've already got.

They get paid when you buy. You only benefit if it delivers.

Million Dollar Practice provides dental practice consulting and business coaching for independent owners across Australia. We help you find and act on growth opportunities in the patients, team and systems you already have.

Founding cohort: 10 practices. Enrol by 18 December. First sprint starts 18 January.

You work to a fraction of a millimetre. Why shouldn't your growth plan be as precise too?

Most practices stuck under $1 million aren't short of ideas. They're short of the one thing that, done properly, has the greatest impact on growth. Twenty initiatives, none finished, and no way to know which one mattered.

Dentist working through surgical loupes and a headlamp
Dental supplier sale advertisement promoting discounted dental products

The pitch never changes.

You went to dental school. Not business school. And when you want to grow, there's always someone ready to tell you what to buy next.

A better scanner. A newer chair. The latest technology. Another upgrade that promises to transform your practice.

The world's biggest dental suppliers have built enormous businesses selling dentists more. They get paid when you buy. You only benefit if it delivers.

You can spend $100,000 on a scanner and never see the extra revenue to justify it. The supplier still gets paid.

That doesn't make suppliers dishonest. They're rewarded for the sale. You're rewarded for the result.

It's also how practices end up with twenty initiatives and none finished.

"I'm not buying any more stuff until I'm getting the most out of what I've already got."

Love us and leave us.

The industry wants the next sale. We want you to stop needing us.

Traditional dental supplierWants you to buy more

Million Dollar PracticeWants you to get more from what you own

Traditional dental supplierSucceeds when you purchase

Million Dollar PracticeSucceeds when your practice improves

Traditional dental supplierPromises the next big thing

Million Dollar PracticeStarts with what's already working

Traditional dental supplierSells you another solution

Million Dollar PracticeTests improvements in our own practice first

Traditional dental supplierWants the next transaction

Million Dollar PracticeWants you to become self-sufficient

Traditional dental supplierBuilds repeat purchasing

Million Dollar PracticeBuilds lasting capability

We're here to make ourselves unnecessary.

We want you to need us less, not more.

How it works

One lever. Every sixty days. One number that moves the needle.

1Diagnose

See your practice clearly.

Practice Intelligence reads your reviews, your team and your numbers to show where you stand and what's holding you back.

REVIEW SIGNALSPROTO DENTAL
★★★★★

“The team made it easy to book my next visit.”

Coded · Rebooking
2Prioritise

Fix what matters most.

Every lever ranked and priced in dollars. Identify your top three priorities, then implement one at a time in 60-day sprints, each with a named owner.

Priority List · Top three priorities · one per 60-day sprint
01Recall & reactivation$[X]
02Rebook at checkout$[X]
03Treatment follow-up$[X]
3Run

Playbooks your team can follow on Monday.

Scripts, routines and one number to watch, built to fit a full book.

Playbook · Recall
Monday morning

1.Open the overdue list

2.Call patients due

3.Book the next visit

4Hand it over and leave

Your team runs the next lever.

We teach your people to track what's shifting, measure the change and choose the next lever themselves, so the improvement carries on after we've gone.

GROWTH DASHBOARDWEEK [X]
[X]%
Week 1Week 4Week 8

Try it. Teach it. Hand it over. Leave.

One lever at a time, never more. Each sprint, your team takes over more of the work, until the cycle runs without us.

Explore the dental practice growth program

Practice intelligence in action

Freedom From What Holds You Back.Freedom To Become More.

The Million Dollar Practice helps you move beyond what's holding your practice back and build the capacity to achieve more of what you and your team are capable of.

BeforeAfter

Busy every day, revenue flat

Every lever priced in dollars

Overdue list printed, never called

Recall worked every morning

Patients leave without their next visit

Rebooking at every checkout

Treatment explained, never accepted

Written plans, followed up

Twenty ideas, no idea which matters

One lever at a time

Advice from people paid when you buy

Playbooks tested in our own practice first

Waiting for the next purchase to fix it

Making more of what you own

Paying for advice that never ends

A team that runs it without us

Where most practices start

At Nest Dental: rebooking from 55% to 87% over 10 months

At Nest Dental, we increased our rebooking rate from 55% to 87% over 10 months. This is not a promised outcome for another practice. For your practice, we start with your own baseline, identify the right priority and agree a measure to track. Your starting point and results will be different.

How Nest Dental increased rebooking from 55% to 87%

Baseline
Your current rebooking rate, using a consistent definition from your practice system.
Target
An improvement goal agreed for your practice after assessment.
Routine
A clear handover and an appropriate next appointment arranged before eligible patients leave.
Check
Track rebooking weekly, then check whether booked patients attend.

Most practices start here. Your diagnosis may choose a different lever.

Practice management system Patient Visits panel: 6 patients left without a future appointment across 53 total visits, 11.32% not reappointed
Straight from our practice management system.
Reception team member at the Nest Dental St Leonards front desk
Nest Dental St Leonards June 2026

Proof

We didn't read about this. We lived it.

We bought Nest Dental and grew collections by 50% in under 9 months. At Nest Dental, we increased our rebooking rate from 55% to 87% over 10 months. This is our historical result, not a promised outcome for another practice.

Most advice comes from people who get paid when you buy. We bought a practice, and we still use this system to run it. No theory. A program we ran on our own practice first.

We're practice owners too. We try it in our practice before we recommend it in yours. What works, we teach. What doesn't, we tell you.

Damian Kernahan, Founder

Damian Kernahan, Founder.

Meet Damian Kernahan
Reception team member at the Nest Dental St Leonards front desk

Who it's for

Dental business coaching for independent practice owners

  • You own an independent dental practice collecting under $1 million a year.
  • You want to grow through the patients and chairs you already have.
  • You can make decisions about how your practice runs and bring your team with you.
  • You're ready to focus on one routine at a time and measure what changes.
  • You'd rather get more from what you own before you buy more.
Dental practice owner standing in the reception of her own clinic

Who it's not for

This isn't for everyone.

It's probably not for you if:

  • You're an associate or manager without the authority to change how the practice runs.
  • You want a marketing agency, more leads or a new website. This is about the patients and chairs you already have.
  • You want help choosing your next piece of equipment.
  • You want a long list of initiatives. We do one thing at a time.
  • Your team can't give ten minutes a day to one routine.
  • Your practice is already well past $1 million.

If that's not you, let's talk.

Not the owner? Send this page to them. The calculator takes about a minute.

Choosing dental practice consulting and coaching

What does a dental practice consultant help with?

A dental practice consultant helps an owner understand business performance and decide what to improve. Million Dollar Practice focuses on opportunities in your existing patients, team and systems, including recall, rebooking, treatment follow-up and the way your practice runs. We help your team put the changes into practice and measure progress.

How does coaching fit into Million Dollar Practice?

Coaching supports the work your team is doing. Weekly group calls help you work through implementation questions, alongside practical playbooks and support between calls. The aim is to build the routines and skills your team can keep using.

See the program, support and pricing

Start with a free 20-minute Discovery Call.

Discuss your numbers, which opportunity is worth investigating first and whether the program fits your practice.

Book a free Discovery Call

Before you buy more, make more of what you've already got.