Outstanding experiences don't happen by accident; they're designed.
Thinking for CX leaders who want to drive customer-led change
Organisations don't always have a systematic process to create ongoing experiences that customers truly value. This collection of articles answers real business challenges that leaders face and provides solutions on how to create meaningful experiences where everyone wins.
Customer Feedback Paradox: Why You're Failing
The customer feedback paradox that's costing you revenue:
Your customers told you exactly what they wanted. You built it. Sales declined.
Sound familiar?