Flexible Proposition & Messaging Packages: Shape Your Message, Your Way — With Our Expertise
At Proto, we help marketing teams create work that actually cuts through.
After nearly two decades working across 35 industries, we’ve seen the same pattern play out again and again: teams doing everything right, but still feeling their message isn’t landing the way it should.
Some organisations need full, end-to-end support to build a sharp value proposition and message architecture from the ground up. That’s where we deliver the strongest, most cohesive result. But we also know that level of investment isn’t always the right fit for every moment, budget or team.
So we’ve created a set of flexible ways to work with us — giving you direct access to proposition and messaging expertise exactly when you need clarity, direction or a tighter commercial story.
Whether you want regular strategic support or a block of time to solve a specific challenge, we help you bring your message into focus and move forward with confidence.
Expert Support at Every Stage
Our sessions can be held in person or virtually — whatever helps your team get clarity fast.
We also join workshops, planning sessions, stakeholder reviews or creative discussions when deeper alignment is needed.
Use your hours across whatever moves your message forward: working sessions, reviews, feedback loops, strategy alignment, campaign refinement, or rapid problem-solving.
Face to face. Online. Asynchronous. Whatever keeps momentum high.
Available in 10, 20 or 30 hour bundles.
Flexible Packages – 10 Hour
Bundle, $3,500 (ex GST)
Our 10-Hour Flexible Messaging Package is built for marketing teams who need sharp, strategic input without committing to a full sprint. If you’re trying to clarify a value proposition, tighten a message, pressure-test a campaign angle or get expert support on a decision that feels high-stakes, this bundle gives you fast access to the thinking that cuts through.
Use your hours however you need — from refining propositions, shaping message hierarchy, reviewing creative angles, pressure-testing segmentation logic, or tightening internal narratives. Whether you’re preparing for a launch, aligning stakeholders, or fighting through the noise of competing priorities, this bundle gives you clarity exactly when it matters.
Flexible Packages – 20 Hour
Bundle, $6,300 (ex GST)
Our 20-Hour Flexible Messaging Package is ideal for teams needing deeper support across multiple pieces of the puzzle. If you’re juggling segments, channels, internal pressures and time-poor leadership, these hours give you structured, practical direction to bring consistency and sharpness across your whole message system.
Use your hours across key touchpoints — message architecture, proposition refinement, creative springboards, customer value drivers, segment variants, proof point development, campaign logic, or narrative tightening.
Whether your team is moving quickly or navigating complexity, this package gives you meaningful clarity without the commitment of a full engagement..
Terms and Conditions for Proto Flexible Packages
● Each flexible package includes a minimum booking of 1 hour.
● After the first hour, time is deducted in 15-minute increments.
● Sessions may be held in person, via Teams, or by phone, depending on client preference.
● The preferred session format must be confirmed when scheduling.
● All sessions must be booked in advance and are subject to availability.
● Travel time (if applicable) is counted within the purchased hours.
● Revisions, additional work or expanded scope will incur further time charges.
● Changes to booked sessions require a minimum of 48 hours’ notice.
● All flexible packages must be prepaid in full before any work is scheduled.
● Payments are non-refundable and non-transferable.
● Refunds are not provided for unused or cancelled hours.
● Hours are valid for 12 months from the date of purchase; unused hours expire at that point.
● All sessions are confidential, and client information is handled with strict privacy and discretion.
● Flexible packages provide strategic advice, guidance and support; they do not cover execution, delivery or implementation unless specifically agreed to in writing.
By purchasing a Proto Flexible Package, you agree to these terms and conditions.
For Your Proposition or Messaging Needs
Teams who are self-driving their marketing but need expert strategic input to clarify propositions, sharpen messages or validate direction.
Teams needing support with specific elements — such as refining a value proposition, tightening message hierarchy, shaping campaign angles or pressure-testing segmentation.
Teams who want expert review of existing narratives, decks or positioning before presenting to leadership or taking work to market.
Flexible Packages – 30 Hour
Bundle, $9,100 (ex GST)
Our 30-Hour Proposition Architecture Package is the closest thing to having Proto on your team. Designed for organisations needing cohesion, precision and confidence across major propositions, multi-segment rollouts or high-stakes messaging moments, this bundle gives you ongoing access to senior strategic support as your work evolves.
Use your hours throughout a quarter or in focused sprints — from full proposition development and messaging hierarchy to segment-specific storylines, creative springboards, testing, and leadership alignment.
When you’re under pressure to deliver a message that feels true, tight and impossible to ignore, this bundle gives you the depth and partnership to make it happen.
For Your Campaign or Communication Needs
Teams who don’t need a full proposition sprint but still want access to senior thinking to elevate campaign messaging or creative direction.
Teams preparing for launches, major internal reviews or multi-channel campaigns who want sharper angles, hooks and proof points.
Teams with lean budgets who still want strategic clarity — using flexible hours to shape, refine or strengthen customer-facing messages in a cost-effective way.