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Proto Dental

Our Story

18 years advising businesses on their customers. Then we bought a dental practice.

Proto Dental exists because we've done this from the inside — not just from the outside looking in.

Nest Dental, St Leonards

A real-world proving ground.

For 18 years Proto has helped organisations understand and improve their customer experience through research, service design and commercial consulting.

Owning and growing Nest Dental let us apply those methodologies inside a working practice — and gave us first-hand understanding of what dental practice ownership really involves.

PatientsCliniciansRecallsDiariesCapacityCase acceptanceMarketingTeam processesCommercial performance

Before and after

Results from Nest Dental

New patients

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Metric to be published

Recall rate

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Metric to be published

Case acceptance

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Metric to be published

Revenue per patient

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Metric to be published

Book a Practice Review

Let's look at your practice.

Book a practice review with the team who've run one.