Methodology DDD, Test promise you keep.
Through extensive ethnographic research and strategic evaluation of internal assets, Proto Partners gains fresh insights into the organisation and its people (both staff and customers) and uses them to generate key business opportunities. These insights are a platform for design, we add customer empathy and organisational understanding to generate meaningful ideas and focus efforts on the key drivers for success.
Engagement with your internal stakeholders from the start helps to identify problem areas. Collaboration with your people shapes clear objectives that will help drive the project forward.
Your existing research is thoroughly examined. New and complementary searches are also conducted using scientific methods, which have been carefully developed and proven to be successful.
All research is qualified and mapped, then sorted by timeline or theme. This allows the most significant customer issues to emerge. From here, seriously valuable customer insights can be extracted.
How we work
For every organisation there is huge potential lying between the promises made to new/prospective customers and the real experiences of existing ones. By closing the gap between their brand promise, their product and their service delivery, organisations can maximise revenue and growth.
Many companies already understand that it’s easier to keep an existing customer than attract a new one. Despite knowing this, even after considerable investment, their efforts to do so often fail to boost customer satisfaction and/or fail to be commercially viable.
By spending time with your customers and understanding with total clarity what they want, we’re given the power to create a service that your customers not only want and continue to use, but will also tell others about.