This week I wanted to share with you some thinking that we developed over the past few years, helping organisations design new and better services - services that add real value to the organisations and to customers.
Product Design has been used to increasing effect over the past decade or more to drive enormous growth for organisations. Studies undertaken in both the UK and USA show that design led organisations lead non design led organisations in growth of their share price by a significant factor.
We are often asked to explain how designing a better Service can deliver tangible value to an organisation. Because the designing of services is newer than product design we accept that some education is required.
To help our clients better understand how spending the time to improve their Service links directly to value, we created a short presentation which shares the step by step guide to getting a 10X return on your investment.
If you would like to see how, click here to access it.