Our team is a unique combination of talented experience designers and commercial strategists. They thrive on creating new ways to balance hard commercial reality with exceptional customer service.
Our people are both thinkers and doers, from a wide variety of backgrounds, who share a unique curiosity about the world around them and a drive to make it a better place
Founder and Head
of Experience Design
Damian is Australia's leading expert on how organisations can move from generating lots of customer centred ideas to choosing the right ideas to invest in to maximise customer loyalty and company profitability.
Customer Experience Design
Kara is senior executive with over 20 years in corporate advice and professional services, specialising in Customer Experience, Service Design and Customer Behaviour, having delivered over 50 projects for private and public sector clients,
Angelo brings extensive commercial expertise to proto partners having management and marketing success at 3M, Apple and Intel in Australia and abroad; coupled with experience of private equity with The Carlyle Group.
Adam is a qualified accountant with over 20 years of international experience leading enterprise change in financial services, property, energy, the professions, media and
local government. His expertise includes customer development, business design, data modelling, system implementation
and risk management.
Brand Experience Design
Kate is passionate about the interaction between customers and brands. She has worked with some of the world’s leading brands including Accenture, AstraZeneca, Barilla, Revlon and Telstra. Kate works with the Proto team to design brand encounters that meet customer needs at each touchpoint of the customer journey, enhancing the overall customer experience.