Research is tricky to get right. First of all you have got to ask the right people and the right questions. Without these two things, most data collected can go down the drain along with all your time spent gathering it. That's why it is important to align the focus of thinking with the corresponding brand attributes to create a relatable and seamless customer experiences.
Below you will see that CMS Wire has created an insightful information graphic about transforming research and utlising it so that it becomes completely beneficial. This information graphic visualises the significance of focussing your research and asking the right questions.