small sampling appears as a tree

The business case for customer transformation 06 Sept 2019

How do you secure resource for CX transformation

“Someone is sitting in the shade today because someone planted a tree a long time ago.”

Warren Buffet’s point was that investment returns don’t happen overnight. And he’s right... but his advice is only relevant up to a point.

Because we’re no longer in a universe with a linear relationship between cause and effect. The game changes daily and every morning, our clients wake to an unrecognisable marketplace.

From crowdfunded products to gig-economy fragmentation, to self-disruption, to deep-fakes. How do you decide what ‘trees’ to plant? And how do you secure resource for CX transformation when the world’s melting around you?

Human-centred design thinking is the solution

HCD helps you identify the best opportunities for your own transformation:

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