Customer journey map

Customer Journey Map 101: Part 3 - What Problems does Customer Journey Mapping Solve? 05 Nov 2017

In this three-part series, we deep dive into Customer Journey Maps - a super useful tool for understanding your customers' biggest problems and how to solve them. In today's article, you will learn the basics of what a Customer Journey Map is and how you can use it.

In Part 1 and Part 2 of this series on Customer Journey Mapping, we established the importance of Customer Journey Mapping to your business and the anatomy of high-performance Customer Journey Maps. Now, In Part 3, we will be highlighting the positive impact an integrated Customer Journey Mapping program can have on companies just like yours.

Never underestimate the power of good Customer Experience (CX) design. It's been transformational for many of our clients. These clients were precisely where you are now: looking up at the mountain of challenges and goals, and wondering how on earth they would overcome them.

With our help, they committed themselves to the outcome they wanted, and now they're reaping the benefits.

Here are some examples of Customer Experience problems we helped to solve by implementing the principles of Customer Journey Mapping.

Eliminating Frustrating Call Center Interactions

The Problem The Solution The Benefits

Improving Customer Engagement

The Problem The Solution The Benefits

Upgrading The Onboarding Process

The Problem The Solution    The Benefits

Empowering Staff Engagement

The Problem

The Solution

The Benefits If you can relate to these situations within your own business, get in touch to get started before you lose more time.

Do you distinguish your customers, their needs and how you can best deliver them? Do you value relevant insights? Are they part of your CX strategy?

That all sounds pretty simple right?

Now think about how many different types of customers you have and how many touch-points they use to connect with you. Perhaps it’s not so simple after all.

Companies who excel as customer-centric organisations show 6 distinct characteristics. These characteristics provide a clear framework for you to base your actions on, and their implementation has clear benefits which we will reveal in our next blog.

In the meantime, if you have any questions about Customer Journey Mapping or would like to find out how you can get one for your organisation, email experience@protopartners.com.au to receive more detailed information and pricing.

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