What We Do

We help companies develop new and better services through Service Design. Our methods include market research (using a design mindset), business consultancy skills, Design Thinking and workshops. We work with service providers to co-design their products and services. Our aim is to overhaul existing service experiences and create a major shift in the way service is not only delivered but experienced in the new millennium through an approach that recognises that given our economy has changed, shouldn't the approach and toolset we use also change.

Challenges we help solve

Proto Partners Service Design helps organisations identify where, when and how their services can be improved and made more valuable for both themselves and their customers. Along the way, we involve their users and engage their staff to create innovative strategies for positive improvements. Common challenges raised with us are:

  • How do we improve our current Service Performance? By understanding the experience your customers have of your service, we can quickly work to develop improvements at all key (read important to customers, low investment for organisation) touch points across the customer journey.
  • How can we go about developing new Services? How do we develop new Services propositions that can very quickly and efficiently bring a new service to market that has been tested for organisational and customer feasibility, viability and desirability?
  • How do we spread best practice across our organisation? Quite often organisations have pockets of best practice that just a process to identify where they are, how they can be codified then harnessed across the rest of the organisation in an efficient and effective way.
  • We currently just make products - how do we go about becoming a service-focused business? We sell a product range, however our margins are being squeezed and we are looking for opportunities to provide additional value for our customers based on their needs along the entire customer journey, not just when they use our product so solve a particular problem.
  • How can we develop a Service Innovation pipeline of ideas? A lot of organisations list being innovative as one of their core values. Every organisation knows intuitively that innovation can keep you relevant to customers, create new value, open up new markets and drive long term growth. However, delivering innovation – the intersection of insight and ideas to create value - needs structure and expertise in order to deliver it. Our proven service innovation methodology provides you with the framework and methodology for innovation to occur.