It is apparent to big brands that Customer Experience is what keeps customers coming back time and time again. Steve Olenski, a top Content Marketing Influencer and Forbes & HuffPost contributor, describes CX as a journey that never ends.
"Brands need to continually work harder to get closer to the destination without ever reaching it so customers keep coming back for more.”
The experience starts to become the brand - banks are creating delightful online experiences, hotels are delivering more memorable moments for their visitors, museums are focusing on creating emotional connections with their visitors.
How will your brand become the experience that your customers keep coming back for?