9 CUSTOMER JOURNEY COMPONENTS

Why focus on the customer journey? Because the customer journey itself can create value for the customer. It is a key source of differentiation between competing products and services. A third of customers leave brands after one negative experience, thats why it is ever so important that we optimise EVERY interaction customers have with your company across their journey. This article breaks down the nine journey mapping components to help you take the first step towards customer centricity.

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