Giving Service Design an Australian voice

After working on Service Design projects for the past 12 months, I thought it was time to write an article on Service Design for a market(Australia) where Service Design is in its infancy when compared to most other professions and Service Design markets. My intent was not to break new ground in the study of Service Design, more so to draw upon the knowledge that I have accumulated by both observing and practicing and provide those readers of Fast Thinking magazine (Australia's answer to Fast Company ) with an easily understandable point of view on the value of Service Design. As the first article published on Service Design in this part of the world, it will be interesting to see the feedback.

You can download a copy of the article here

or visit Proto Partners here

at your service

Posted on August 26, 2009 and filed under Customer Experience, Service Design.