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CREATING COMPETITIVE CUSTOMER JOURNEYS


Why focus on the customer journey?
Because the customer journey itself can create value for the customer. It is a key source of differentiation between competing products and services.


Improving customer experience is rapidly moving from a feel-good initiative to an urgent business priority, as many organisations realise they are under attack from their competitors to provide the optimal experience to customers.

What we hear from leaders across organisations is “where do we start”? We believe you need to start with a thorough understanding of the journey your customers take with your brand or organisation.

 

WORKSHOP LENGTH

When: Wednesday 27 July, 2016, 9am - 5pm
Where: Proto Partners, Level 13, 213 Miller Street North Sydney.

Who should attend this workshop:
Anyone who plays a role in helping their organisation become more customer centred.

This includes customer experience professionals as well as those who work in marketing, innovation, IT, products, design, business analysis, and change management. 
 

WORKSHOP PRICING

$495* per attendee,
price includes all workshop materials, morning tea and lunch.

*Invoice will be sent post-registration.

WORKSHOP PROGRAM

Our full day workshop will focus on;

  • The customer journey mapping process
    – The Proto methodology.

  • Research tools
    - Why use multiple techniques?

  • Insight synthesis
    - Telling a cohesive story.

  • Ideation
    – Creating competitive advantage.

  • Operationalising the customer journey.

  • Case studies
    – Real customer journeys.