Design Partner | The Creative Method
With a combined 55 years in the marketing services community, we have established relationships with many of Australia’s leading marketing creative talents.
Proto Partners has formed a partnership with Tony Ibbotson and The Creative Method, Strategic Creative Thinkers who work with some of Australia's best brands. The Creative Method leap over our filter of not only having a successful track-record, but also a passion and commitment to work collaboratively in a multi-disciplined team as an essential requirement.
The Creative Method was awarded Design Agency of the Year at the 2008 B&T Awards.
One of the jurors commented "(The) Creative Method's conception and implementation are both very impressive. The agency has a body of work and an energy that really stands out. It will be very interesting to see how it develops further in the next few years."
Design Thinking Partner | Deborah Kneeshaw
Deborah is the pioneer of using design thinking as a strategic business tool in Australia.
Design thinking is a way of building opportunities from the trickiest of challenges - it’s about generating great ideas and developing them into outstanding solutions. Deborah’s cutting edge approach helps organizations create products, services and systems that set them apart. Her process has also proved an effective tool for innovative strategists and policymakers of local and federal governments.
Since graduating with an honors degree in Graphic Design, Deborah has over two decades industry experience, including 15 years at the heart of the London design scene. She has worked with organizations as diverse as Bacardi, British Gas, Cadbury Schweppes, Lever Rexona, Unilever, New Zealand Ministry of Health and Westpac.
A former visiting lecturer at London’s University of the Arts, Deborah is now an adjunct faculty member of the Australian Graduate School of Management. There she teaches design thinking to MBA students, and runs the popular 3-day executive program Creative Thinking and Strategies for Innovation.
Deborah is a well-known speaker on the topics of design and creativity, who also presents her seminars internationally.
